Romi Haan yog lub cua daj cua dub me me ntawm lub zog thaum nws tuaj txog ntawm nws chav ua yeeb yam thiab tham txog nws cov khoom siv tshiab, ib qho uas yog xyoo hauv kev txhim kho tab sis precision-engineered rau Covid-19 era.

Lub hauv paus chaw haujlwm ntawm Haan Corporation tau teeb tsa hauv thaj chaw muaj kev lag luam tsis txaus ntseeg nyob rau yav qab teb Seoul, tab sis chav ua yeeb yam yog ua los ntawm lub teeb ci, niaj hnub chav ua noj-nyob.Tus thawj tswj hwm 55-xyoo-laus me me thiab CEO tau ntseeg cov khoom lag luam - tshuaj tua kab mob ntawm cov nyiaj, platinum thiab yim lwm yam minerals - tsuas yog qhov uas lub ntiaj teb xav tau hauv Covid-19 era.Tsis tsuas yog nws tuaj yeem tua kab mob ntawm qhov chaw, hnab looj tes thiab qhov ncauj qhov ntswg, nws tsis muaj tshuaj lom neeg.

"Kuv ib txwm xav nrhiav ib qho kev daws teeb meem uas tuaj yeem ua tau zoo li tshuaj lom neeg tab sis qhov ntawd yog ib puag ncig tus phooj ywg thiab tib neeg tus phooj ywg," Haan hais nrog luag nyav."Kuv tau nrhiav qhov no puas tau txij li thaum kuv mus ua lag luam - rau ntau tshaj ob xyoo lawm."

Txoj kev daws teeb meem tau pib ua ntej muag hauv South Kauslim.Thiab Haan, lub teb chaws tus poj niam ua lag luam nto moo tshaj plaws, vam tias qhov kev daws teeb meem thiab ntau yam ntawm cov khoom siv tshiab tshiab yuav muab rau nws nrog oomph kom kov yeej kev lag luam poob qis uas thawb "tus poj niam CEO" mus rau hauv roob moj sab qhua rau xyoo.

Nws tau hais tias "Kuv tab tom nrhiav kev ua kom tsis muaj menyuam rau kev nyiam huv," nws hais."Muaj ntau cov tshuaj daws teeb meem hauv khw, tab sis tsis muaj dab tsi ntuj."

Reeling tawm cov npe ntawm ntau hom tshuaj tua kab mob, kua tshuaj ntxuav thiab tshuaj dawb nws tau hais tias: "Ib qho laj thawj Asmeskas cov poj niam muaj mob qog noj ntshav ntau vim yog cov tshuaj carcinogenic.Tib neeg xav tias nws muaj kev nyiam huv dua thaum nws hnov ​​​​tsw tshuaj, tab sis nws vwm - koj ua pa ntawm txhua yam tshuaj. "

Paub txog cov khoom ua kom tsis muaj menyuam ntawm cov nyiaj, nws pib tshawb nrhiav.Kaus Lim Kauslim yog lub tsev rau ib qho ntawm lub ntiaj teb kev lag luam kev zoo nkauj, thiab cov kev daws teeb meem uas nws tau los ntawm lub hauv paus los ua ib qho khoom siv hauv cov tshuaj pleev ib ce, tsim los ntawm lub tuam txhab hauv zos Gwangdeok.Hauv nws qhov kev sib tham nrog Gwangdeok tus CEO, Lee Sang-ho, Haan pom tau hais tias qhov kev daws teeb meem tuaj yeem siv dav dua li cov tshuaj tua kab mob.Yog li yug Virusban.

Nws yog, nws thov, kiag li ntuj thiab dej-raws li.Ntxiv mus, tsis yog nano-technology - uas ua rau muaj kev txhawj xeeb tias cov khoom me me tuaj yeem nkag mus rau ntawm daim tawv nqaij.Es tsis txhob, nws yog dilution ntawm nyiaj, platinum thiab minerals uas yog tshav kub-kho - lub sij hawm tshuaj yog "hloov" - nyob rau hauv ib tug daws ntawm dej.

Gwangdeok tus thawj cov tshuaj yog branded Biotite nyob rau hauv International Cosmetics Industry Dictionary thiab tau sau npe ua cov tshuaj pleev ib ce nrog rau Cosmetic thiab Toiletries Fragrances Association hauv Teb Chaws Asmeskas.

Haan's Virusban cov khoom tau raug sim nrog tsoomfwv sau npe Kaus Lim Kauslim Kev Ua Haujlwm Labs thiab South Kauslim-chaw haujlwm ntawm Swiss tshuaj xyuas, pov thawj thiab ntawv pov thawj lub tuam txhab SGS, Haan tau hais.

Virusban yog ntau yam khoom.Kho lub npog ntsej muag thiab hnab looj tes muaj, thiab cov tshuaj tua kab mob yooj yim tuaj hauv 80ml, 180ml, 280ml thiab 480ml dispenser.Nws tuaj yeem siv rau ntawm rooj tog, khoom ua si, hauv chav dej lossis ntawm txhua qhov chaw lossis khoom siv.Nws tsis muaj ntxhiab tsw.Kuj tseem muaj cov tshuaj tsuag tshwj xeeb rau cov chaw hlau thiab cov ntaub.Lotions yuav los tom ntej.

"Peb tau tshaj 250% ntawm peb lub hom phiaj muag hauv thawj teev," nws hais."Peb muag yuav luag 3,000 daim npog ntsej muag - uas yog ntau dua 10,000 lub ntsej muag."

Tus nqi ntawm 79,000 yeej (US $ 65) rau ib txheej ntawm plaub lub ntsej muag nrog cov lim dej, lub qhov ncauj qhov ntswg tsis siv ib zaug."Peb muaj ntawv pov thawj rau 30 ntxuav ntawm txhua lub npog ntsej muag," Haan hais.

"Nws tsis tuaj yeem kis tus kabmob - tsuas yog ib lub koomhaum yuav kis tus kabmob rau lub Plaub Hlis," nws piav qhia tias vim muaj kev nyab xeeb cuam tshuam qeeb, nws xav tias yuav tau mus kuaj sim los ntawm Kaus Lim Kauslim Kev Tshawb Fawb thiab Tshawb Fawb Lub Tsev Haujlwm hauv Lub Xya Hli."Peb nyob hauv daim ntawv tos kom kuaj tus kab mob."

Txawm li cas los xij, nws txoj kev ntseeg ruaj khov."Peb txoj kev daws teeb meem npog tag nrho cov kab mob thiab kab mob thiab kuv tsis tuaj yeem xav txog yuav ua li cas nws tsis tua tus kab mob no," nws hais."Tab sis kuv tseem xav pom nws tus kheej."

"Kuv tsis tuaj yeem mus rau lwm lub tebchaws ntawm kuv tus kheej - peb xav tau cov neeg muag khoom, cov neeg muag khoom hauv zos uas tuaj yeem muag rau cov neeg siv khoom hauv zos," nws hais.Vim nws cov khoom lag luam dhau los, nws muaj kev sib raug zoo nrog cov tuam txhab hluav taws xob, tab sis Virusban yog cov khoom siv hauv tsev.

Nws tab tom thov rau US thiab EU cov ntaub ntawv pov thawj - FDA thiab CE.Raws li daim ntawv pov thawj nws nrhiav yog rau tsev neeg, ntau dua li cov khoom siv kho mob, nws cia siab tias cov txheej txheem yuav siv li ob lub hlis, txhais tau tias kev muag khoom txawv teb chaws thaum lub caij ntuj sov.

Haan tau hais tias "Qhov no yog qee yam uas peb txhua tus yuav nyob nrog - Covid yuav tsis yog kis kab mob kawg," Haan tau hais."Cov neeg Asmeskas thiab cov neeg European tau pib paub txog qhov tseem ceeb ntawm lub ntsej muag."

Nws tau sau tseg tias yuav muaj nthwv dej thib ob, thiab qhov tseeb tias cov neeg Esxias tau hnav lub qhov ncauj qhov ntswg tiv thaiv khaub thuas."Txawm peb muaj Covid lossis tsis muaj, daim npog qhov ncauj pab, thiab kuv vam tias qhov no tuaj yeem ua tus cwj pwm."

Ib tug kws sau ntawv Fab Kis kawm tiav, Haan - Kaus Lim Kauslim lub npe, Haan Kyung-hee - ua haujlwm hauv PR, vaj tse, kev tos txais qhua, lag luam wholesale thiab kev pabcuam pej xeem ua ntej yuav sib yuav, nyob thiab muaj ob tug menyuam.Nws txoj haujlwm uas nyiam tshaj plaws yog txhuam cov plag tsev nyuaj hauv cov tsev hauv Kauslim.Xyoo 1999, qhov ntawd tau coj nws los qhia nws tus kheej cov tshuab thiab tsim cov cuab yeej tshiab: lub tshuab nqus tsev ntxhua khaub ncaws.

Tsis muaj peev xwm nce peev pib, nws qiv nws, thiab nws niam nws txiv, tsev.Tsis muaj kev lag luam nous thiab kev xa tawm, nws pib muag ntawm khw hauv tsev hauv xyoo 2004. Cov khoom pov thawj muaj kev sib tsoo.

Uas tau tsim nws lub npe thiab tuam txhab, Haan Corporation.Nws tau ua raws li cov qauv kev txhim kho, thiab nrog rau cov khoom lag luam ntau ntxiv rau kev txo cov poj niam txoj kev txom nyem: Ib qho "huab cua frying lauj kaub" uas tsis siv roj;noj tshais porridge mixer;cov khoom siv vibrating cosmetic;chav ntxhua khaub ncaws;ntaub tshuab ziab khaub ncaws.

Lauded raws li ib tug poj niam nyob rau hauv ib tug txiv neej ua lag luam ib puag ncig, tus kheej-ua lag luam es tsis yog ib tug heiress, thiab ib tug innovator es ib tug copycat, nws tau profiled nyob rau hauv Wall Street Journal thiab Forbes.Nws tau raug caw los hais rau APEC thiab OECD fora, thiab qhia rau Kaus Lim Kauslim Lub Rooj Sib Tham Hauv Lub Tebchaws ntawm kev txhawb nqa poj niam.Nrog 200 tus neeg ua haujlwm thiab cov nyiaj tau los ntawm $ 120 lab hauv xyoo 2013, txhua tus saib zoo nkauj.

Hauv xyoo 2014 nws tau nqis peev ntau rau hauv ib txoj kab tshiab nkaus xwb: Ib qho kev lag luam carbonated capsule haus.Tsis zoo li nws cov khoom tsim los ntawm tus kheej dhau los, qhov no yog daim ntawv tso cai thiab kev faib khoom nrog lub tuam txhab Fabkis.Nws cia siab tias billions hauv kev muag khoom - tab sis nws tag nrho poob sib nrug.

"Nws tsis mus zoo," nws hais.Haan raug yuam kom txiav nws qhov kev poob thiab tsim kom muaj kev txhim kho kev lag luam tag nrho."Lub sijhawm 3-4 xyoo dhau los, kuv yuav tsum tau hloov kho kuv lub koom haum tag nrho."

“Cov neeg hais rau kuv tias, 'Koj ua tsis tau!Tsis yog rau cov poj niam xwb - tab sis rau tib neeg,' "nws hais."Kuv yuav tsum tau qhia tib neeg tias koj tsis poob - nws tsuas yog siv sijhawm los ua tiav."

Niaj hnub no, Haan muaj tsawg dua 100 tus neeg ua haujlwm thiab tsis kam nthuav tawm cov nyiaj txiag tsis ntev los no - tsuas yog rov hais dua tias Haan Corp tau nyob hauv "hibernation" hauv xyoo tas los no.

Txawm li cas los xij, ib qho laj thawj uas nws tau qis qis rau plaub xyoos dhau los, nws hais tias, yog vim nws tau siv sijhawm ntau, nyiaj txiag thiab kev rau siab rau R&D.Tam sim no nyob rau hauv hom relaunch, nws tab tom npaj rau cov nyiaj tau los ntawm kwv yees li $ 100 lab nyob rau thaum xaus ntawm lub xyoo.

Nws tab tom ua haujlwm nrog Gwangdeok ntawm cov plaub hau tsis muaj tshuaj lom neeg, nws hu ua "kev hloov pauv."Nws tau txais kev tshoov siab los ntawm nws tus txiv, uas raug kev txom nyem nco tom qab nws pib tuag nws cov plaub hau - Haan ntseeg tau vim yog cov tshuaj hauv cov xim - thiab nws niam, uas raug mob qhov muag tom qab henna zas xim.

Haan tau qhia Asia Times tus qauv siv tus kheej siv lub tshuab ua ke nrog lub raj mis ua kua dye nrog lub zuag zoo li nozzle applier.

Lwm cov khoom yog lub tsheb kauj vab hluav taws xob.Cov khoom lag luam lom zem ntau hauv Kaus Lim Kauslim, tsheb kauj vab yog siv me me rau kev mus ncig, Haan ntseeg, vim yog qhov chaw toj roob hauv pes.Li no, kev siv lub tshuab me me.Ib qho qauv muaj nyob, thiab nws xav tias yuav pib muag thaum lub caij ntuj sov.Tus nqi yog "zoo nkauj heev," yog li nws yuav muag ntawm cov nyiaj them poob haujlwm.

Tsis tau lwm yam khoom nws vam tias yuav ntaus cov txee rau lub caij ntuj sov no yog cov tshuaj ntxuav lub cev thiab cov poj niam ntxuav."Dab tsi yog qhov zoo heev ntawm cov khoom no yog tias lawv muaj txiaj ntsig," nws hais."Ntau ntau cov organic lossis tshuaj ntsuab- lossis cov tshuaj ntxuav cov nroj tsuag tsis yog."

Ua los ntawm cov ntoo, lawv yog ob qho tib si tiv thaiv kab mob thiab tiv thaiv kab mob, nws hais.Thiab noj ib daim nplooj tawm ntawm phau ntawv siv los ntawm cov tsoos Korean massagers, cov khoom siv los ntawm cov hnab looj tes, uas tshem tawm cov tawv nqaij tuag - thiab nws yuav ntim nrog cov tshuaj ntxuav.

"Nws tsis zoo li txhua yam xab npum lossis tshuaj ntxuav," nws hais."Nws kho cov kab mob ntawm daim tawv nqaij - thiab koj yuav muaj daim tawv nqaij zoo nkauj."

Tab sis thaum feem ntau ntawm nws cov khoom yog tsom rau cov poj niam, nws tsis xav kom lub npe hu ua "tus poj niam CEO."

"Yog tias kuv muaj kev tshaj tawm phau ntawv lossis kev qhuab qhia, kuv muaj txiv neej ntau dua poj niam," nws hais."Kuv paub tias yog ib tus neeg ua lag luam los yog tus tsim tawm tshiab: Cov txiv neej muaj cov duab zoo ntawm hom vim tias kuv ib txwm tsim thiab tsim kho tshiab."

Asia Times Nyiaj Txiag yog tam sim no nyob.Txuas cov xov xwm raug, kev tsom xam pom tseeb thiab kev paub hauv zos nrog ATF Tuam Tshoj Bond 50 Index, lub ntiaj teb thawj qhov kev sib tw hla kev lag luam Suav Bond Indices.Nyeem ATF tam sim no.